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Uncovering the Potential of True E-Waste Recycling

Window of opportunity! Take part in clean up of e-waste, turning scrap mobile phones into reusable material. Valuable extracted material includes gold, copper, cobolt and zink - the business

Vår berättelse

E-waste is laden with toxic heavy metals such as lead, mercury and cadmium that can leach into water, soils and the atmosphere, posing significant environmental and human health risks, especially in developing countries.  But e-waste also contains precious metals and gold that can be extracted.

WE WANT TO TURN THE TIDE - AND MAKE BUSINESS!  Too much electronical scrap has been shipped to developing countries.  Now is the time to make real efforts cleaning up and use true recycling, utilizing the best available technology (BAT) to extract the precious metals for more than 90% re-use. GA90 RECYCLING Oy registered in February 2013 will DO IT!

With our long African experience and extensive knowledge we have been able to agree with executive council decision makers, controlling nationwide networks to collect volumes of e-waste, starting with scrap mobiles, coordinate, transport the material from Ghana back to Finland for cruching and re-use.  The first pilot in Accra with 20 collection sites is ready, now we are going for extension in Ghana and other Western and Eastern African countries.  GA90 RECYCLING IS DOING IT NOW!

Vår affärs- och marknadssituation

The core business is collection of scrap mobile phone and battery wastes from African countries, in cooperation with local partners and delivering to our customers in Finland for over 90% material recycling.  The valuable material, including gold, copper, cobolt, zink is then extracted by our customers and reused in production processes.  The business can be described as gold mining without digging!

Our customers are professional e-waste handling companies, primarily in Finland, with whom we have firm, signed agreements.  E-waste material will be delivered and sold by GA90 Recycling Oy to these companies who will crush and resell over 90% of the material for reuse.

Why Africa, why Ghana? The numbers of active mobile phone subscribers are reaching penetration rates of above 90% which means mobile phones (users) from 10 M to above 100 M per country.  Ghana has a mobile phone penetration rate of 100%.  There are approximately 40 M scrap mobiles waiting to be collected only in Ghana!  The question is, where do all these millions of mobile phones and batteries go after end of life cycle? The answer is “nowhere”!  GA90 Recycling comes in to provide both the logistics and technology lacking in these African countries, to recycle over 90% of target e-wastes (mobile phones and batteries).  The GA90 team has an extensive African experience starting from 1997 in Ethiopia, covering business in 15 African countries and now in partnership with native, strong decision makers.

The servicable market in Ghana is estimated to 80% which gives a business potential of more than 15 MEUR. A mobile phone replacement rate of once per every second year gives an additional yearly scrap collection potential of 5-10 MEUR.  The revenue for GA90 will be based on the agrement with our partners existing nationwide collection sites and delivery to our customers in Finland.  The sales is controlled by GA90 Recycling Oy.

The GA90 operations will later extend to Western African countries and other African regions.  Planning is ongoing for Nigeria and Eastern Africa.

Our primary cooperation partners in Ghana are the Ghana Pentecostal and Charismatic Council (GPCC) and the Muslim Community (MC) in Ghana .  These church organisations, who are part of the GA90 pilot phase in Accra, have extensive nationwide as well as international networks.  There is no-one else who have these cooperation agreements in place.

We have exellent working relationships with governmental and influencial local organizational networks, such as the Environmental Protection Agency (EPA) in Ghana.

A cooperation with the Raw Materials Group RMG AB, for Operation of an E-waste Training & Collection Center, in Accra, Ghana has been established.  The establishment of the Center is supported by the Nordic Climate Facility (NCF).

The first pilot project is ongoing in Accra, Ghana with 25 sites already operational for collection of e-waste material for recycling and reuse.  The education, collection and transportation will be extended nationwide in Ghana within one year after finishing the pilot and later into other African regions.

There are no competitors in Ghana that have a nationwide partner and logistics network for systematic collection and recycling of scrap mobile phones, as the one GA90 already have set up - only ad-hoc collection by small entrepreneurs and dispatch to mostly asian dealers.

Vårt team

Vårt team

The team has extensive experience in international business development, specifically in African countries. GA90 core competence is the ability to accurately analyze, establish and manage the most efficient business in each target country. Ingenious negotiation skills to bring together both high and low level nationals to work toward our project.

Jan-Henrik Janér,  Chairman, Owner

  • M.Sc Helsinki University.
  • International Business Management since 1984.
  • Project and Sales in 15 African Countries since 1997.
  • Leadership and Management Coaching.
  • Over 10 Years of Entrepreneurship, Own Consulting Company.

LinkedIn profile: Jan-Henrik Janér

Daniel Mefful, CEO, Owner

  • MBA  Int. Bus. Dev. and strategic mgmt.
  • Consultant for JHJ ProConsult.
  • Ghanaian
  • Local knowledge and business culture.
  • Influential Local networks.

LinkedIn profile: Daniel Mefful